New Work: Gray Line #FindAReasonToGo Campaign


Typically when we pitch an idea to a potential client we have worked out every detail in our head. We don’t like walking into a meeting with just an idea, but for Gray Line we had no choice. After putting together a pitch for the initial video we knew they needed, we took an hour and thought about what we would do if there wasn’t the budget constraint we were working within. A few random notes on our white board and some “what if” statements led to the idea of pitching Gray Line a trip around the world. What better way would there be to show their global reach and story than to send four friends on a trip of a lifetime and have them film it all. Thirty six hours it was green lit. When things are meant to happen, they happen.

Launching at ITB Berlin, #FindAReasonToGo is a multi-channel project that includes a contest, social media campaign and of course video. We couldn’t be more excited about the project and can’t wait to keep traveling with Gray Line.

#FindAReasonToGo Video
Anchoring the project, this short video inspires audiences by reminding them to #FindAReasonToGo and explore the world. All the footage was captured by our team during the 21 days we traveled.

Behind The Scenes Video
The reality tv version of our 21 day trip around the world. It’s 13 minutes long, but watches more like 5 minutes and has enough energy to remind us that even though we were exhausted, it was one hell of a trip.

Destination Highlights
For each destination we created a short highlight reel from our travels. Hosted by local Gray Line tour guides and owners, each video provides visitors with a look at what they can expect to see and experience when visiting. For all destination highlights check out Gray Line’s YouTube Page.

Website Integration
Gray Line went big with their website integration adding video to their homepage, destination pages and creating a separate page for the #FindAReasonToGo video and the Behind the Scenes video. They also wrote a location-by-location story following our journey around the world.


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